Top of Page Overview Personas Sitemap Design System Prototypes End of Page
UX strategy case study. Project disclaimer.
UX design task for Adventura. Branding and marketing goals. Product innovation overview. Customer journey touchpoints. UX strategy planning phases.
Customer personas overview. Persona travel preferences. Affinity mapping page. Adventura sitemap. Homepage and widget goals.
Adventura sitemap plan. Design system overview.
Scalable brand identity.

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Design system for Adventura. Logos and color palette. Responsive design overview. 12-column grid layout. Homepage and widget wireframes. Homepage wireframe sketches. Responsive homepage layout. Tailored booking flow wireframe.

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Homescreen designs for Adventura. Videos showcasing the interactions.

CAROUSELS & CONTENT

The mobile homepage design and sidebar navigation.

SCHEDULED BOOKING

When customers have an itinerary in mind but want to explore their options within some constraints.

ADVENTUROUS BOOKING

For customers who are open to any ideas, have no deadlines, and want to get some new ideas.

CAROUSELS & CONTENT

The homepage design for desktop and the sitemap as well as the different reservation widgets.

FLEXBOOKING

The traveler's and adventurer's widget experience, where the results are given based on preference.

FILTERING & SORTING

The navigation of filterable items, as well as an innovative sorting feature.

MAKING A RESERVATION

The happy path reservation flow for making a reservation through Adventura.

Next steps for UX project.