Promotional image for a wine app project with text and a blurred photo of wine bottles. A collection of wine app icons and text discussing wine app opportunities. Screenshots of different wine apps with explanatory text about user-focused design research. Infographics showing American wine preferences and habits. Large pink number 3 followed by bold red text 'PERSONAS' and explanatory black text on a white background. Infographic comparing the wine habits of a college student, a lawyer, and a vineyard owner, with photos and descriptive text. Diagram showing the user-app flow for a wine learning app, highlighting purpose, knowledge, application, and exploration. Flowchart showing an app sitemap, beginning with APP and options like SIGN UP, PROFILE, STORE, and SETTINGS. Large pink 6 with WIREFRAMING + INTERACTIONS text and descriptive paragraph. Mobile app wireframe with screens for login, onboarding, surveys, profile, menu, settings, library, store, wishlist, scanner, friendships, articles, calendar, and events. A moodboard collage featuring wooden barrels, raspberries, palm leaves, red fabric, neon art, and line drawings. Logo and branding design for Vitis, featuring a stylized wine droplet within the V and the tagline Your Wine Your Way on a smartphone display. User interface design concept with abstract lines, focus indicators, and line drawings for visual interaction. Mobile app wireframe and usability testing summary with six wireframe screens and list of design changes. Collage of six smartphones displaying different app screens with a design description on the side.
Background Image VIEW IN AXURE
SIGN UP & ONBOARDING
The onboarding journey makes the app tailored to users needs, wants and preferences.

PROFILE & DASHBOARD
The main dashboard includes different tabs to learn about wine, viticulture and pairing.

SHOP & EVENTS
Customers can browse bottles of wine or community events around wine from the Discover tab.

LIBRARY
The library allows fast access to favorites or retains browsing data for future use.

CONNECT
Users can browse their feed and follow other wine enthusiasts to share articles, pictures and more.

SCANNER
Wine scanner has access to a database that provides the user with information on the wine of which they scan.

© Copyright | Design & Code by Defne Kansu